Essential wants your attention as much as your money for now Essential isnt even trying to compete with Samsung or even LG with their first phone. Youve probably read at least one "first look" at the Essential Phone. They all have a few things in common, and mostly leave us with the impression that its an interesting first try from a new company. Its definitely an ambitious device in some ways, especially in the looks department. What youre probably not going to see is the Essential Phone at the top of any "must buy" lists beside the Samsung Galaxy S8 or LG G6. And I think thats just fine with Andy Rubin (the founder of Android) and company. At least for now. Its almost impossible for a new company to come along and make any headway in the Android world. Samsung takes almost all the business, and long-established brands like Motorola, HTC, and LG fight over the scraps, hoping to turn a profit. It takes three things to compete: a good product, agreements with U.S. ca...